With over 16 years in digital marketing, Lolly has worked across B2B, B2C, and SaaS industries. She still loves every challenge the field brings. Off the clock, life is a whirlwind of horses, dogs, and two mischievous cats, Remus and Rome. She’s also busy chasing after her two little boys. When not wrangling kids or animals, you’ll find her show jumping or eventing. Her motivation comes from loving her work, collaborating with a brilliant team, and funding her (admittedly pricey) hobbies. You’ll spot her by the colourful pens, endless notepads, and her habit of making lists for everything. Lolly thrives on creating new marketing opportunities and fine-tuning campaigns for maximum impact. She’s passionate about enhancing the company’s unique selling points and optimising communication channels. Her desk is always a creative jumble of plans, printouts, and fruit — a true reflection of her energetic style.